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Liberty introduces The Microsoft Tag

You might have noticed a colourful little box on Liberty's latest Champagne and Caviar Tasting poster. What is it? It's a Microsoft Tag! Liberty is taking advantage of a new smart phone technology that makes advertising and promotion to their clients even easier!

Below are some questions and answers to help explain the technology. The next time you find yourself at a Liberty location, find their poster and give it a try.

Q. What is Microsoft Tag?

Microsoft Tag connects real life with the digital world. Microsoft Tags are small, colorful codes that can be printed, stuck, or displayed just about anywhere. When you snap a Tag with the camera on your internet-enabled phone, additional information or experiences are automatically opened on your phone. There is no fumbling with URLs or texting short codes.

 Q. How does Microsoft Tag work?

The Microsoft Tag Reader uses your mobile phone’s camera to capture a Tag. On some phones, you merely need to aim your camera at the Tag. On other phones, you’ll aim and then click. The Tag is decoded, and the action associated with the Tag, such as opening your phone’s browser and displaying a specific web page, takes place. Microsoft Tag requires an Internet connection to work, and normal data charges apply.

 Q. What type of phones will Tag work with?

The Microsoft Tag Reader is available for most smartphones and many feature phones. It is available on Windows Mobile, J2ME, iPhone, Blackberry, and Symbian S60 phones. Of course, your phone needs a camera and it must have Internet-access. A detailed list of all supported phones is available and new phones will be added over time.

 Q. Does it cost money to use Microsoft Tag?

There are no charges to install or use the Microsoft Tag reader on your phone. However, the application uses your data plan, and during the use of the application you may choose to dial phone numbers or send emails or SMSs. Standard carrier rates will apply. During the beta period, there is no charge to create and use Tags. And in the event that Microsoft decides to charge publishers to use Tags, any Tags that were created and used during the beta, will continue to work, free of charge, for at least two years.

 Q. How do I get started?

The easiest way to get started is go to gettag.mobi on your mobile phone and download the free application.


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