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Staff Profiles

 The success of Liberty Wine Merchants is a direct result of the efforts of the amazing group of people that work for us. While our staff come from a diversity of backgrounds one thing we all share in common is an unyielding interest and passion for wines and spirits.

Store Managers:

Caroline Musselli - Point Grey
Tyler Dawson - Park Royal
Vanessa Atkinson - Park & Tilford
Rose Siemens - Willoughby Langley
Pierre Ruiz- Granville Island
Marc Reichertz- Commercial Drive


Corporate Staff:

Robert Simpson - General Manager
Bell Siu - Controller
Patti Lim - Administrative Assistant
Paul Melis - Company Courier

Store Managers:

Point Grey - Caroline Musselli

Contact Caroline Musselli:
604-224-8050 or
Email Caroline
Or Assistant Manager
Graham Lecky:

Email Graham

Born and raised in Sao Paulo Brazil, Caroline graduated with a degree in Journalism from Universidade Paulista. Her knowledge in communications laid a foundation to public relations work for celebrated companies such as Moët Hennessy, Grey Goose, Bombay Sapphire and some of Brazil’s well-renowned chefs, restaurants and hotels. 

With the intention of learning English abroad in 2008, Caroline and her husband visited Vancouver and fell in love with the city.  Caroline joined the Liberty team in 2010 and received her International Sommeliers Guild Diploma in the same year.   She is currently enrolled in the WSET Diploma program, and is fluent in English, Portuguese and Spanish.

When not working or studying, Caroline’s passions are ballet and spending time with her husband, friends, and cats named Punk and Joanna.



Park Royal - Tyler Dawson

Tyler Dawson - Park Royal Manager
Contact Tyler Dawson:
604-925-3663 or
Email Ty

As the youngest grandson of George C. Reifel, a pioneer in the local and international beverage markets, Tyler was destined to taste and talk libations. And so he does.


This thirty-something boasts an impressive career in fine dining and beverage management wine retailing. He's been the resident sage at Liberty Park Royal since '92. Such a small place for a big personality, but he manages to fit in easily with his “Fun Source, Serious Supply” motto. He authored two quick reference guides: “Sake Simple” and “What’s Up d'Oc?” Next time you’re talking to him, you’ll likely hear some new wine terminology (aka "Tyler-isms") which could prove very useful at your next social function!


Park and Tilford 

Contact Vanessa Atkinson:
Email Vanessa
Or Assistant Manager
Kathy Johnston:

Email Kathy

Vanessa's interest in wines began during her experience in the restaurant industry, which also included four years working at a high-end Italian bistro in the south of England.

Prior to joining the Liberty team, Vanessa worked five years at a private wine store on Gabriola Island, and completed the Advanced WSET in 2012.  Her passion of grass roots travel, culture, lifestyle and adventure have taken her worldwide to countries such as India, Nepal, Southeast Asia and the South Pacific.

When not working, this native Vancouverite stays active with her family enjoying the outdoors, hiking, mountain biking the trails, and competing in triathlons, adventure races and half-marathons.

Vanessa loves meeting new people, sharing her wine knowledge, providing the best customer service, and looking forward to your visit at the Park &Tilford store.

Willoughby Langley - Rose Siemens

Contact Rose Siemens:
604-533-3573 or
Email Rose
Or Assistant Manager
Debra Gossen
Email Debra

Born and raised in the Fraser Valley, Rose started her early work life in tourism.  A rainy weekend trip to the Okanagan become a major turning point.  Rose immediately fell in love with the culture and business of BC wines.  She soon secured a lead position at a Chilliwack VQA wine shop, then moved on to manage a private liquor store in Abbotsford for nine years. Rose developed the store’s wine selection and built their clientele by hosting monthly wine tasting seminars, creating special dinners with local winemakers, and writing newsletters.

Rose joined the Liberty Wines team in June 2014 as their Willoughby Langley store manager. She recently completed the second level of WSET and intends to continue studying for level three.

When Rose isn't working, she can be found on top of some of the local mountains, hiking the trails and enjoying the views.

Rose looks forward in welcoming the people of Langley to the store, and helping them create their own inspirational wine moments.


Granville Island - Pierre Ruiz

Contact Pierre Ruiz:
604-602-1120 or
Email Pierre
Or Assistant Manager
Karen Westoby:

Email Karen

Liberty Granville Island's Manager loves wine and food! Growing up in the south of France, wine was a part of Pierre’s life as much as air and sunshine. His grandmother used to give him wine (cut with water) from a very tender age to be “just like Papa”. It is the French way. Since joining Liberty in 2007 Pierre has developed a strong following: known as “the French Guy” and “Bon Vivant”. His forté is naturally French wines, but extensive knowledge of other wine regions and true love for great cuisine makes him a particularly good resource when you need a pairing suggestion. Grab something at the market for dinner and pop over to see Pierre- you won’t be disappointed!

When not at the store, running or traveling the world, Pierre can be found in his studio painting. He is an accomplished pastel and oil on canvas artist, having studied in France and exhibited his works internationally.


Commercial Drive - Marc Reichertz

Contact Marc Reichertz:
604-633-1922 or
Email Marc
Or Assistant Manager
Cassandra Ward:

Email Cassandra

Born and raised in Montreal, Marc completed a Bachelor of Fine Arts degree specializing in Jazz Studies and worked in the music industry as a writer before moving to BC. His early wine epiphany was a miraculous bottle of Cheval Blanc that inspired a life-long passion for wine. He has since travelled several times to Tuscany exploring the region’s wine and gastronomy, and was invited as a guest of the German Wine Institute to explore the wines of Rheingau and Mosel.

Marc began working with the Point Grey Liberty Wine Merchants in 2010, later moving to the Granville Island location as Assistant Manager in 2011, and is now the Manager of the Commercial Drive store. Marc holds the title of AIWS, having completed his WSET Diploma in 2012.

When Marc isn’t working, he loves to cook, sample the dazzling array of BC craft beers, ornithology, mountain biking and spinning old vinyl LPs.


Robert Simpson - General Manager

Contact Robert Simpson:

604-739-7801 or
Email Robert

Robert is an 8th-generation Canadian and native Vancouverite. In 1975 he established The Hawthornes, a fine dining restaurant in Washington state (USA) with a world-class wine cellar, and in 1982 he founded Liberty Merchant Company, a retail store situated in a 19th century home, specializing in rare & exclusive wines.

Returning to Vancouver in 1986, he opened Liberty Merchant Company Ltd., an import agency serving the needs of BC’s wine-passionate populace. Robert’s next step was to become General Manager of Liberty Wine Merchants, Western Canada’s largest privately-owned fine wine retail store chain. Long-known for supporting the Oak Tree Clinic (BC Children’s Hospital) and amateur sports activities at the Vancouver Rowing Club, Robert organizes several fundraisers disguised as wine tastings: Taste BC (the largest local wine and food tasting) and the Tastings-in-the-Park series of four events.


Bell Siu - Controller

Contact Bell Siu:

604-739-7801 or
Email Bell

Bell was born and raised in Hong Kong and immigrated to Vancouver with her family in 1999.  With four years in retail, and over six years of accounting experience in retail, wholesale and the food & beverage industries, Bell graduated from Simon Fraser University with a BBA, and became a CGA in 2011.

Bell's hobbies include practicing yoga, listening to music and drawing.


Patti Lim - Administrative Assistant

Contact Patti Lim:

604-739-7801 or
Email Patti

Patti has been committed to the service industry and has balanced it with her love of working with people, the sciences, and health & fitness. With a UBC BSc degree and a WCCMT 3-year diploma in massage therapy, Patti’s diverse career began in UBC administration, then in the fitness industry with The Fitness Group as a group leader and corporate contractor for ICBC, Canadian Airlines, BC Hydro and GVRD. She has also worked in the hair industry where she was Manager of the west side Suki’s salon.

Responsible for the purchase of wine accessories and the administrative needs of Head Office and all stores, this multi-tasker enjoys working out, fine dining and wining, checking out the arts community, long walks, literature and music. Patti also serves on several committees and is actively involved with volunteer community service.


Marketing - Alexander Wilde

Contact Marketing:

604-739-7801 or
Email Marketing

Having grown up in Victoria BC to a family of hoteliers and wine connoisseurs, it was natural for Alex to work in the fine dining and service industry. In 2005, Alex moved to Vancouver to attend BCIT and the Art Institute of Vancouver for Graphic Design. During full-time studies, Alex worked for the Joey Restaurant Group and organized wine dinners for one of the chain’s popular restaurant locations.

Alex joined Liberty Wine Merchants in 2012 as Marketing Coordinator, and keeps active playing ice hockey.


Paul Melis - Company Courier

Born and raised in North Vancouver. Paul & his 3 sisters make a family of 6. His parents emigrated from the Netherlands, so he is lucky enough to be tri-lingual, speaking English, Dutch and French.

Paul is an entrepreneur and was involved in the creation of a Healthy Lifestyle café, a retail sportswear outlet, fitness and nutritional consulting and many other interesting business ventures. He has also competed in Bodybuilding contests at a National Level. Other interests include weight training, playing and watching European style football, landscaping, cars, music, game shows and checkers.


Point Grey

4583 W 10th Avenue
Park Royal

704 Main Street
Park & Tilford

560-333 Brooksbank Ave
Granville Island

1660 Johnston Street
Commercial Drive

1622 Commercial Drive
Willoughby Langley - Now Open!

202-20255-64th Avenue